Think Hyperlink

It’s official, AAF has no longer just 10, but 11 agencies under its umbrella. Those of you that read my very first blog post last fall, "Back in Action", may remember that I mentioned a new opportunity for AAF members in the form of a Digital Team. Well, that Digital Team evolved into a full-fledged agency, an agency that now goes by the name of Hyperlink.

With Hyperlink’s formation being so recent, I understand that not many people know what Hyperlink is, how it came to be or what exactly it is that this agency does. So, I felt it was only fair that Hyperlink got a proper introduction.

I spoke with the Chief Digital Officer of AAF, Lincoln Rogers, because who better to tell you what Hyperlink is than the person who started it all?

“Before Hyperlink started, it was really just my job to handle all of the website content, all of the photography content and video content for events,” said Rogers. “It was clear to me when I started the job that it would be helpful to have a team of people to help with those responsibilities.”

This is when Rogers had the idea to form the Digital Team. 

“We got a lot more interest than I thought we would,” he said. “It was originally supposed to be a team of maybe 5-10 people, but we ended up getting something like 50 people interested.”

With the unexpected amount of people interested and the realization of a need for social media, photo and video content production, it became clear that there needed to be a shift in the direction of the Digital Team. 

“We started talking very quickly about turning it into a full agency,” said Rogers. By the end of the fall semester, Hyperlink was born.  

So, beyond having a cool name – a name that none other than the author of this blog post came up with (yes you read that right, I am tooting my own horn that I won the agency name contest) – what is Hyperlink?

“It is a creative agency that is focused on all of the internal content for AAF, so social media posts, blog articles, video content, photography content and general internal branding for our chapter,” said Rogers. A unique thing about Hyperlink compared to the other agencies is that, as Rogers stated, “we are not working with clients, our client is just the student chapter.” 

He continued to say that by operating as more of a creative boutique, “the purpose of this agency is much more to give people the chance to experiment, to learn and to grow in their skills” without the added pressure of answering to an outside client. It is also an agency that anyone can join, whether they have tons of experience or not.

“It’s my goal that anybody can walk into Hyperlink and do anything,” said Rogers. “And even if they don’t know how to do it, that’s okay.”

If you would like to join, Hyperlink meets at the Armory in room 432 on Thursdays at 6p.m.